Beyond the interest from players, could it be that casual games offer something game developers have been looking for as well?
When I talk about it with other developers, I get a range of reactions…from waxing nostalgic about “bygone days of creating games that are simple fun” to a “disdain for anything that doesn’t push the latest platform to it’s limits”.
More and more though, it seems that both developers and publishers are starting to acknowledge the reality of casual game market, not just as a solution for the never ending quest to increase revenues, but as an unserved market with a rapidly growing interest from both producers and consumers.
Of course some developers just want to create games that are fun to make as well as play…
EA’s current thinking on casual games, courtesy of “GameIndustry.biz”: http://www.gamesindustry.biz/content_page.php?aid=28124.