Jeff Bezos shares everything he knows.

1. You Need to Obsess Over Customers – Put customers first. Given the choice of obsessing over competitors or obsessing over customers, always obsess over customers. Get your energy and motivation from obsessing on your customers. Pay attention to what competitors do, but obsess on your customers.

2. Invent – It’s important to invent. Any time there is a problem, never accept an either/or thinking. Figure out a solution that gets both things. You can invent your way out of any box if you think you can. You need invent on behalf of your customers.

3. Think Long Term – Any company that wants to focus on customers and put customers first, any company that wants to invent on behalf of on customers, must think long term. It’s harder than you might think. The ability to think in 5 and 7 year time frames requires and allows a willingness to be misunderstood. Don’t buckle to standard pressures that come on and force short term thinking. It’s a huge competitive advantage to be able to think long term and you get to serve customers much better.

4. It’s Always Day 1 – There’s always more invention in the future, always more customer innovation and new ways to obsess over customers.

You can watch Jeff Bezos here.