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	<title>MarkSkaggs.com: Fast, Light and Right &#187; New IP</title>
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		<title>EA &#8220;Take Two Not A Strategic Priority&#8221;</title>
		<link>http://markskaggs.com/spore/ea-take-two-not-a-strategic-priority/</link>
		<comments>http://markskaggs.com/spore/ea-take-two-not-a-strategic-priority/#comments</comments>
		<pubDate>Wed, 07 May 2008 15:27:19 +0000</pubDate>
		<dc:creator>Mark Skaggs</dc:creator>
				<category><![CDATA[EA]]></category>
		<category><![CDATA[New IP]]></category>
		<category><![CDATA[Spore]]></category>
		<category><![CDATA[Take-Two]]></category>
		<category><![CDATA[acquisition]]></category>

		<guid isPermaLink="false">http://markskaggs.com/spore/ea-take-two-not-a-strategic-priority/</guid>
		<description><![CDATA[Not that you should believe everything you believe, but www.gamesindustry.biz just posted an article full of quotes by Jeff Brown from EA.
I know Jeff, he&#8217;s a good guy and a master at public communication. He also makes some very clear comments (if he was quoted properly) about EA&#8217;s mindset about Take Two.
&#8220;Take-Two is just not [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Not that you should believe everything you believe, but www.gamesindustry.biz just posted an article full of quotes by Jeff Brown from EA.</p>
<p>I know Jeff, he&#8217;s a good guy and a master at public communication. He also makes some very clear comments (if he was quoted properly) about EA&#8217;s mindset about Take Two.</p>
<p>&#8220;Take-Two is just not a strategic priority for EA.&#8221;</p>
<p>&#8220;We think [Take Two's studios are] really great teams, that they&#8217;re creative people, and we would very much like to give them a home and access to our publishing capability, but we just don&#8217;t need it.&#8221;</p>
<p>Sounds like EA is moving on to &#8220;other opportunities&#8221;, especially with his comment about all the new IP in development.</p>
<p>Still, developing new successful IP is much harder than simply buying currently successful IP.</p>
<p>Also, there&#8217;s still the question of how EA is going to quickly grow revenues another billion or two billion dollars.  (Maxis &amp; Spore to the rescue?)</p>
<p>If the Take Two deal does fall through, there should be some interesting acquisition news in the next month or two.</p>
<p>Everyone knows that EA always has multiple irons in the fire right?</p>
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