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No surprises here – Game renters don’t buy the games they rent

Magid Associates confirmed through a study that when a gamer rents a video game, it’s unlikely they’ll buy it afterwards. Their data shows that less than 1 in 10 gamers buy a game after they rent it and then those people only buy 1 game for every 10 they rent. Some might say this is […]

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Game Design – "Creativity is a scare, delicate and precious resource"

The October 2007 issue of “Fast Company” has an over-title of “Masters of Design” and features an article about “Yves Béhar“. For those of you who can’t match the name, think of innovative designs ranging from Jawbone Bluetooth headset, to Leaf LED lamps, to the $100 laptop, etc. etc. etc. Very innovative and this is […]

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Game Design – “Creativity is a scare, delicate and precious resource”

The October 2007 issue of “Fast Company” has an over-title of “Masters of Design” and features an article about “Yves Béhar“. For those of you who can’t match the name, think of innovative designs ranging from Jawbone Bluetooth headset, to Leaf LED lamps, to the $100 laptop, etc. etc. etc. Very innovative and this is […]

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