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Virtual Goods: It's all about the context

The context and generation gaps make a difference when selling virtual goods.

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Virtual Goods: It’s all about the context

The context and generation gaps make a difference when selling virtual goods.

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No surprises here – Game renters don't buy the games they rent

Magid Associates confirmed through a study that when a gamer rents a video game, it’s unlikely they’ll buy it afterwards. Their data shows that less than 1 in 10 gamers buy a game after they rent it and then those people only buy 1 game for every 10 they rent. Some might say this is […]

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